psychology

  • The Psychology of Choices: How Bounded Rationality Influences Decisions

    Our brains are lazy, defaulting to “good enough” decisions to conserve energy. This bounded rationality, as noted by Herbert Simon, is manipulated by clever design choices that nudge us towards specific outcomes. Yet, true clarity requires a Gita-inspired detachment from… Continue reading

    The Psychology of Choices: How Bounded Rationality Influences Decisions
  • Motivation

    Motivation is the engine that drives us forward, propelling us to action and pushing us beyond our comfort zones. But what exactly fuels this drive? Apart from the Dopamine high! Why do we pursue certain goals or tasks with fervour… Continue reading

    Motivation